Terms of Use

These Terms of Use (the “Terms”) are a binding agreement between you and Cartra AI (“Cartra,” “we,” “us,” or “our”). They govern your access to and use of www.cartra.ai and the pages, forms, and content we make available through it (together, the “Site”).

By accessing or using the Site, you agree to these Terms. If you do not agree, do not use the Site.

If you use the Site on behalf of a company or other organization, “you” includes that organization, and you accept these Terms on its behalf.

Cartra designs, builds, deploys, and maintains custom AI agents for mid-market operations teams. Our agents integrate with the tools our clients already use.

The Site is informational. It describes our services, shares case studies and example agent systems, and lets you request a free consultation. It is not a software product. It does not offer user accounts, logins, or self-serve access to our agents.

When we work with a client, that work is governed by a separate written agreement signed by both parties, such as a master services agreement or statement of work (a “Client Agreement”). These Terms do not govern services we provide under a Client Agreement. If these Terms conflict with a Client Agreement, the Client Agreement controls.

The Site is built for business use. You may use it only if:

• you are at least 18 years old and able to form a binding contract;
• you use the Site for legitimate business purposes, such as learning about our services or deciding whether to work with us; and
• your use is not prohibited by the laws that apply to you.

If you act on behalf of an organization, you represent that you have the authority to bind that organization to these Terms. The Site is not directed to children.

Use the Site lawfully and in good faith. You agree not to:

• use the Site in any way that violates applicable law or the rights of others;
• scrape, crawl, or harvest content or data from the Site using bots, spiders, or other automated means, except for search engines and AI assistants that index or retrieve pages in order to display, link to, or cite them;
• probe, scan, or test the vulnerability of the Site or any related system, or bypass any security, access control, or rate limit;
• interfere with or disrupt the Site, its servers, or its networks, including by overloading them or sending excessive requests;
• send spam, bulk, or automated submissions through the consultation form, or attempt to bypass or defeat our bot protection;
• submit false or misleading information, impersonate any person or organization, or misrepresent your affiliation with anyone;
• upload or transmit viruses, malware, or other harmful code;
• copy, frame, or mirror any part of the Site without our written permission;
• use the Site or its content to build or support a competing product or service, or to develop, train, or improve any AI or machine learning model; or
• help or encourage anyone else to do any of the above.

We may investigate suspected violations and take any action we consider appropriate, including blocking access and reporting conduct to law enforcement.

Content on the Site is general information only. It is not legal, financial, tax, accounting, or other professional advice. Talk to a qualified professional about your specific situation before acting on it.

You can request a free consultation through the Site. When you do:

• You confirm that the information you provide, such as your name, work email, role, company, revenue range, and needs, is accurate and that you have the right to share it.
• Submitting the form or taking part in a consultation does not create a client relationship. It does not obligate either of us to enter into any agreement.
• We may decline, or choose not to respond to, any request for any reason.
• Any assessment, estimate, or recommendation we share is preliminary. It is not an offer or a commitment unless it appears in a signed Client Agreement.

Our Privacy Policy governs how we handle and protect personal information you send through the Site. Beyond that, information you share, such as details about your business, is not subject to any confidentiality obligation unless we have signed a written agreement with you that says so. Please do not send trade secrets or other sensitive business information through the Site.

The Site discusses, and may display, content produced by AI systems, including sample outputs, demos, and example agent workflows. AI output can be inaccurate, incomplete, or out of date, and it can sound confident when it is wrong. Review any AI-generated content carefully before you rely on it.

Case studies, metrics, demos, and example agent systems on the Site are illustrative. They reflect specific clients, data, and conditions, and we may simplify or anonymize details to protect client confidentiality. Past results do not guarantee future outcomes. What you could achieve depends on your data, systems, processes, and many other factors.

Nothing on the Site promises any particular result, savings, or performance. Commitments about deliverables or performance exist only in a signed Client Agreement.

The Site and everything on it, including text, graphics, logos, icons, images, videos, animations, case studies, example agent systems, code, and the selection and arrangement of all of it (“Site Content”), is owned by Cartra or our licensors. It is protected by copyright, trademark, and other intellectual property laws.

Subject to these Terms, we grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable license to access and view Site Content for the internal business purpose of learning about and evaluating our services. You may print or save a reasonable number of pages for that purpose, as long as you keep all copyright and other notices intact.

We grant no other rights, by implication or otherwise. You may not copy, modify, distribute, sell, publicly display, or create derivative works from Site Content without our prior written permission.

Cartra, Cartra AI, the Cartra logo, and our other names, logos, and slogans are our trademarks. You may not use them without our prior written permission, including in any way that suggests we sponsor or endorse you. Other trademarks on the Site belong to their respective owners.

If you send us comments, ideas, or suggestions about the Site or our services (“Feedback”), you grant us a perpetual, irrevocable, worldwide, royalty-free license to use, modify, and incorporate that Feedback for any purpose, without compensation or attribution to you. Feedback is voluntary. We have no obligation to use it or keep it confidential.

Feedback does not include personal information, which we handle under our Privacy Policy, or information you share under a Client Agreement, which that agreement governs.

The Site may link to, embed, or rely on websites and services that we do not own or control, such as hosting, analytics, and security providers. We provide them for convenience only. We do not endorse, and are not responsible for, the content, policies, availability, or practices of any third party.

Your use of a third-party service is governed by that third party’s own terms and privacy policy. Review them before you use it.

Mentions of third-party tools, platforms, or companies on the Site, including tools our agents integrate with, do not imply any partnership, sponsorship, or endorsement unless we say so expressly.

Our Privacy Policy explains how we collect, use, and share personal information when you use the Site or contact us, including information you submit through the consultation form. By using the Site, you acknowledge that we will handle your information as described there.

The Site and all Site Content are provided “as is” and “as available,” without warranties of any kind, whether express, implied, or statutory. To the maximum extent permitted by law, Cartra disclaims all warranties, including any implied warranties of merchantability, fitness for a particular purpose, title, non-infringement, and accuracy, and any warranties arising from course of dealing or usage of trade.

Without limiting the above, we do not warrant that the Site will be uninterrupted, secure, or error-free, that defects will be corrected, that the Site or the servers that host it are free of viruses or other harmful components, or that any content on the Site, including AI-generated content, case studies, and examples, is accurate, complete, or current.

Some jurisdictions do not allow the exclusion of certain warranties, so some of the above may not apply to you.

To the maximum extent permitted by law, in no event will Cartra or its affiliates, officers, employees, agents, contractors, or licensors be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business opportunity, arising out of or relating to these Terms or your use of, or inability to use, the Site. This applies whether the claim is based on contract, tort (including negligence), strict liability, or any other legal theory, and even if we have been advised of the possibility of those damages.

To the maximum extent permitted by law, our total liability for all claims arising out of or relating to these Terms or the Site will not exceed US$100.

These limitations apply even if a remedy fails of its essential purpose. They do not limit liability that cannot be limited under applicable law, and they do not apply to services you receive under a Client Agreement, whose own liability terms control. Some jurisdictions do not allow certain limitations, so some of the above may not apply to you.

To the extent permitted by law, you agree to defend, indemnify, and hold harmless Cartra and its affiliates, officers, employees, agents, contractors, and licensors from and against any claims, liabilities, damages, losses, and expenses, including reasonable attorneys’ fees, arising out of or relating to:

• your use or misuse of the Site;
• your violation of these Terms;
• your violation of any law or the rights of any third party; or
• any information or content you submit through the Site.

We may assume the exclusive defense and control of any matter subject to indemnification, and you agree to cooperate with our defense. You may not settle any such matter without our prior written consent.

We may suspend, restrict, or end your access to all or part of the Site at any time, with or without notice, for any reason, including if we believe you have violated these Terms. We may also change, suspend, or discontinue the Site, or any part of it, at any time without liability to you.

Provisions that by their nature should survive will survive any termination of your access. These include the sections on intellectual property, feedback, disclaimers, limitation of liability, indemnification, governing law, and general terms.

These Terms, and any dispute arising out of or relating to them or the Site, are governed by the laws of the State of California, without regard to its conflict of laws rules.

Any such dispute must be brought exclusively in the state or federal courts located in San Francisco County, California. You and Cartra each consent to the personal jurisdiction of, and venue in, those courts, and waive any objection based on inconvenient forum.

We may update these Terms from time to time. When we do, we will post the revised Terms on this page and update the “Last updated” date at the top of this page. For material changes, we will also give more prominent notice, such as a notice on the Site or an email.

Changes take effect when posted and apply to your use of the Site from that date. They do not apply to disputes that arose before the change was posted. If you keep using the Site after changes take effect, you accept the revised Terms. If you do not agree, stop using the Site.

Entire agreement. These Terms, together with our Privacy Policy, are the entire agreement between you and Cartra about the Site. They supersede any prior understandings about the Site. They do not replace or modify any Client Agreement.

Severability. If any provision is found unenforceable, it will be enforced to the maximum extent permissible, and the remaining provisions stay in full effect.

No waiver. Our failure to enforce any right or provision is not a waiver of that right or provision.

Assignment. You may not assign or transfer these Terms without our prior written consent. We may assign them without restriction, including in connection with a merger, acquisition, or sale of assets. Any attempted assignment in violation of this section is void.

No third-party beneficiaries. These Terms do not give any rights to anyone other than you and Cartra.

Force majeure. We are not liable for any delay or failure to perform caused by events beyond our reasonable control, such as natural disasters, internet or hosting outages, labor disputes, or acts of government.

Relationship. Nothing in these Terms creates a partnership, joint venture, agency, employment, or client relationship between you and Cartra.

Notices. We may give you notice by posting it on the Site or, if you have shared your email address with us, by email. You may give us notice using the contact details below.

Headings. Section titles are for convenience only and have no legal effect. “Including” means “including without limitation.”

Questions about these Terms? Email [email protected] or write to us at the address below. For anything else, visit our Support page.